February 10, 2010

Banks facing commercial property meltdown

February 3, 2010

Peugeot’s 207 S16 rally special – Autocar.co.uk

January 28, 2010

From the Eye in the Sky: The New VW Jetta.

Volkswagen has been keeping this nippy number under wraps for months but is the newJetta ready for take-off? Images have been leaked on the internet, revealing what appears to be Volkswagen’s Golf-based saloon undergoing hot-weather testing in Death Valley in the US.

Covered in heavy camouflage at the front hides what will most likely be the nose similar to that of the MkVI Golf and a slight glimpse of the rear lights reveals a set of Audi A4-inspired lamps that should give the new car a sportier and more aggressive feel than its predecessor.

Where previous models have been criticised as being dull and uninspiring, Volkswagen will be looking to make the new Jetta as exciting as its hatchback sibling and the updated styling is just one way to do it. It will use the chassis from the MkVI Golf, giving the new saloon accurate steering and a comfortable ride, ensuring a more driver-focused experience.

Power will come from a range of Golf engines, including 2.0-litre petrol and diesels plus a 1.4-litre TSI.

We are keeping our fingers crossed that this all-new Jetta will be released for the summer. Dealers of this soon to be released Volkswagen in Scotland are guaranteed to be jetting high with excitement. This car is due to pack a punch and i for one am intrigued to see this car in action.

January 27, 2010

“AAAAAAHHHHHHH !!”

Definitely one of the best print ads for Volkswagen i have ever seen. The expression is classic and i too laughed my head off at it. Absolutely genius. Whether it’s an animal that’s about to become road kill or a little squashed bug you can really envisage the fear in their eyes before they’ve their impending doom by the closer to the road golf sport line approaching  Bugs beware the Volkswagen in Scotland is ploughing through.

January 26, 2010

Study claims advertising executives destroy £11.50 for every £1 they create

January 25, 2010

BMW April Fools Adverts

BMW have been renound for their witty sense of humour and each year WCRS (BMW’s advertising agency) produces a tactical April fool’s day advert which appears in the broadsheet press on April 1st only.

The April fool’s day concepts are designed to teeter on the verge of credibility, therefore taking in scores of slightly less vigilant readers. The concepts tend to focus on a new and revolutionary piece of technology from BMW, yet push the idea just beyond the plausible.

Their tongue-in-cheek adverts take exactly the same format as all non-spoof BMW adverts; hence it is down to the owner of a BMW 3 series in Swindon to notice the difference between the plausible and the non-plausible.

April fool’s day adverts have become a BMW tradition primarily aimed at BMW drivers as a once-a-year opportunity for them to drop their guard and have a laugh at themselves. They have all the wit generic to many of BMW’s brand adverts and allow the intelligent owner to feel part of the BMW tradition. BMW 3 series Swindon

The ideas in the past have covered a range of themes and ideas to test the credulous and humour the knowing.

January 25, 2010

BBC News – UK car production slumped in 2009

January 20, 2010

The lean, mean fighting machine Schwarzenegger meets the lean, green exciting Audi E-Tron

With California currently being the epicentre of environmentalism and the green car movement, Schwarzenegger takes a closer look at the Audi’s new battery powered Zero emission super car.

As a concept car that prides itself on working from four electronic motors and a lithium battery pack, it’s not surprising that the Californian governator was one of the first people to sit in the E-Tron with his action-packed background as the Terminator. Forgetting his over-powering size and squishing this into the compact Audi as opposed to a Hummer is one amusing fact, but realistically you would be more inclined to see this in an Audi dealer in west Sussex than see Schwarzenegger driving it.

Beyond its powerful electronic engine system, the striking visual design of the E-ton affirms its spot among the major leagues of sports cars. The e-tron runs to 62mph and takes 4.8 seconds, but rolling acceleration from 37-75 mph takes an impressive 4.1 seconds thanks to the e-tron’s massive amount of twist.

January 20, 2010

The Onyx EV Concept Car

I came across this amazing blog the other day of a freelance designer. And he designed this Onyx for young, self confident drivers, who love to drive yet still respect the environment. For driving in the city, manoeuvrability is important and the Onyx was designed with four separate wheels with 180 degree steering radius. The driver and passenger door open to fit 4 adults and the seats are fully removable.

The Onyx is equipped with augmented reality interface for drivers and the Windows function also acts as a display for necessary information, such as speed, safe distance from obstacles and other cars, GPS, and destination for example., and optional information such as news, weather and toll warnings .

The software enables each user to adapt his own template to create the cars own interior atmosphere.

In an event of a collision the cars construction made of composite materials would equalise and slow down the impact and emergency calls would be dialled.

This concept car is the most user friendly vehicle ever produced. The Onyx does not emit green houses gases or any unfriendly substances, and it’s quiet as a mouse. I don’t think a car has impressed me more! Its miles more advanced that the everyday car but needless to say i was left very impressed with the new Peugeot 207. Poole drivers are loving his gadgets and user interface. The Onyx fuel manager is spared by a start/stop system, which shuts the motor off completely when the car is standing still.  And enviously the air-conditioning is charged by solar cells implemented in the roof window. These electro-mobiles are the future and i have never seen a vehicle design so adept to the average person. Its car convergence and you have everything you need in one neat little car.

January 19, 2010

Smartphone app for Chevrolet Volt

The iPhone really is a very clever device and many firms are cashing in on their success as a social marketing strategy. Chevrolet has revealed an app for its Volt electric car. It works by displaying the cars battery charge status, the charge timing and many other features including a remote start button to pre-heat the interior temperature.

I can see this being a favour for electric cars but will there ever be one for our fuel or hybrid cars? The challenge though, you can’t take a mobile phone into a petrol station…. how is someone going to get round that? It would be a very useful device if it could dictate how much petrol was needed for my Ford Ka. Kent is my oyster and it would be nice to know how much it would cost me getting from work and back in a week to the litre. Money saving hadnot been my friend last year and budgeting is the only way i seek to get my finances back on track.